WebExpo 2011: Presentation Lessons Learned

WebExpo was a fabulous place this year - full of energy and enthusiasm from over a thousand geeks.  The quality of the presentations there contributed to this great atmosphere.  I'd like to share some lessons from the presentations that I had a chance to see.  

Lesson #1  Technical topics don't have to be boring

I've said this before and most of the speakers at WebExpo proved it.  There were some extremely technical topics presented this year, but that didn't stop the speakers from making them interesting, interactive and even exciting.  You don't think Information Architecture can be sexy?  Don't tell that to Adam Fendrych!  He showed us how it can be done and that it's possible for any topic.  If YOU are excited about your subject and manage to share that enthusiasm with your audience, you've got a winning presentation every time. 

Lesson #2  Less content equals more impact

When Adam Hruby first presented for us in the training session, he had loads of things to say to his audience.  All of it was interesting, but as he only had 30 minutes to speak, something had to go.  He masterfully cut down his content and was then able to add even more energy, visuals and emphasis to the content points that remained.  And, with less content, his message was much clearer and the audience was able to stay focused and remember his very specific calls to action.  Adam ended up being one of the stars of the conference and was a joy to watch present!  Look out for him at future events!

Lesson #3  Proper preparation makes a huge difference

There were two speakers that admitted to me before they presented that they didn't prepare as well as they should have.  Unfortunately, the results made it painfully obvious.  What makes this argument for preparation even stronger is that they are naturally talented presenters.  However, even this natural talent didn't make up for lack of preparation.  There is no substitute for going through all the preparation steps.  And, leaving your presentation preparation until the last minute never works!  Don't say to yourself, 'I'll just wing it and see what happens'.  As Mark Twain said, 'I can't make an impromptu speech without at least four days for preparation.'

Lesson #4  Introverts can be great presenters

You don't think you can be a great presenter because you're not an extrovert?  The right kind of preparation and practice can make even a shy person a successful speaker.  I talked with Richard Fridrich after his very popular presentation and asked him if it came naturally to him.  He said, 'Absolutely not!  I am an introvert and it takes a lot of practice to feel comfortable talking in front of so many people.'  His method?  After he feels confident about the presentation that he's prepared, he practices it many times out loud in his living room.  This not only helps him feel more relaxed, but he often edits his presentation after hearing what it sounds like.  Great advice!

Lesson #5   Everyone can be an outstanding presenter!

I have to admit that when Zdenek Farana first presented for us at the training session, I had my doubts whether he would really be ready for the conference.  But, the WebExpo program manager, Jakub Nesetril, was determined that he had a great message and if we could all work together he might be good enough by September.  Well, 'good enough' does not describe what we saw on the big day at WebExpo.  Zdenek took all of our advice to heart and worked his ass off to make one of the best presentations I saw at WebExpo this year.  I was astounded to see the difference between his first and final versions.  He has proved what I truly believe - everyone has the chance to be an outstanding speaker if you really want to put the work in and make it happen!  Bravo, Zdenek!

And, on that note, I challenge all of my readers to make the extra effort and strive to be outstanding the next time you speak!  I hope to see you presenting at the next WebExpo!

PS  And, to all of the people who participated in my Networking Game at the WebExpo WarmUp party - what was the lesson?  Don't be afraid to say 'Can I join you?' to a group of strangers at an event!!  I loved to see so many people using it at the conference - good for you!  You never know where that phrase will take you! 

© 2011 Jeanne Trojan. All rights reserved