Five Reasons Why Presentations Matter

Why should we be so concerned about presentations? Does it really matter how we present? Is it worth spending time and energy to get it right?

I think presentations are vitally important. Here are just five reasons why.

1. Your image

When you speak in front of a group of people, fair or not, you are being judged by that group. If you present well, you automatically project an image of confidence, credibility and competence. This kind of impression sticks in people's minds. You're taking a gamble if you don't consider the weight of this impression when you are preparing for and delivering your presentation.

2. Your organization's image

Not only are you representing yourself when you speak publicly, but you are giving the audience a face to your organization. Whether you work for a well-known multinational or a small NGO, the image you project when you present will compel the audience to make a judgement regarding your organization.

3. Your message

When you present, you obviously have a message that you want to convey to the audience. If you make a clear, powerful and memorable presentation, your audience will understand, remember and believe in that message.

4. Creating a buzz

You want to get people talking about you, your organization and your message well after your presentation. You want to be asked to speak again at a conference or to be chosen to handle that big account next time. How you present your ideas and motivate your audience can make all the difference.

5. Your future

You never know who is in the audience and what they can mean to your future. What people see when you give a presentation can have an effect on your future prospects. Take advantage of this opportunity to really shine!

© 2009 Jeanne Trojan. All rights reserved